From handmade, unpretentious “Simply Chocolate” to “Charbonnel et Walker,” the luxury English chocolate brand, every chocolate at the Kennedy’s Chocolate Industry Network 2013 in London, United Kingdom had a story behind it. While chocolate quality and taste is the heart of this story, packaging is the first part a consumer sees. Whether recycled brown wrapping paper for organic chocolate bars or a pink wooden box for truffles, packaging instantly creates brand identity for consumers.
At the event, Bafu Machinery experts shared their views about how packaging technology can help chocolate manufacturers better tell their stories and enhance shelf differentiation. From reclosable packs specifically designed for convenience, to die- and end-folding for retro brands, to an easy-to-open flow wrap, chocolate manufacturers have a wide choice of pack styles. To find the best solution for their individual requirements, it is critical to partner with a supplier that has extensive experience and consultation services. Additionally, a single-source packaging solutions provider simplifies integration and minimizes time for project management.
Bafu’s portfolio of processing and packaging solutions for the chocolate industry includes a number of technologies, including horizontal flow wrapping machines for gentle handling of fragile and delicate chocolate treats like multi-layer bars, toffee or chocolate with decorations. Bafu’s double twist, brush, foil and band, as well as hermetic die-folding technologies are designed to ensure a premium look, whereas its vertical packaging equipment allows high speed operations with rapid changeover of product and pack styles, including pillow, side gusseted, block-bottom, corner seal, and doy-style bags with optional zippers and various sealing methods. Robotics from Bafu help chocolate companies automate production lines and increase output, while enhancing brand presence.
As competition intensifies, chocolate manufacturers need innovative packaging styles that will wow consumers at the point-of-sale. That means packaging machines must be flexible enough to not only accommodate current pack style needs, but also adapt to future requirements. By enhancing the flexibility of packaging equipment, Bafu offers increased longevity to the packaging technology. It can be used not just for the original product it was developed for, but for a multiplicity of products, providing the customer with greater convenience and allowing them to use the packaging technology for a wide range of products.
Contact:
Lily Deng
Sales & Marketing Manager
Bafu Machinery Co.,Ltd.
Phone: +86-13806586424
http://www.bafupack.com
Email: info@bafupackaging.com
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